In a twist worthy of a blockbuster sequel, one of the UK’s most beloved family attractions—The Dinosaur Park in Tenby, Wales—is officially up for sale. After more than 30 years of roaring success, the park’s owners have decided to pass the torch, offering a rare opportunity to own a fully operational theme park complete with 36 rides, 90 life-sized dinosaurs, and a loyal fanbase.
📍 A Prehistoric Paradise in Pembrokeshire
Nestled just 2.5 miles from the picturesque seaside town of Tenby, The Dinosaur Park has been a staple of family holidays since it opened in 1994. With over 60,000 annual visitors, the park blends education and entertainment, offering everything from a guided dinosaur trail to T-Rex-themed golf, virtual reality experiences, and kid-friendly rides.
The park’s immersive woodland walk, where guests encounter animatronic dinosaurs and learn about their history from knowledgeable guides, has earned rave reviews. One visitor described it as “a fabulous day out for all ages,” while another praised the value: “Once inside, all rides and attractions are free of charge—apart from the VR chairs”.
💰 A £4 Million Opportunity
Listed at £3,999,950, the sale includes not just the rides and attractions, but also a gift shop, café, takeaway restaurants, and a covered outdoor eating area. There’s even a three-bedroom bungalow and 120 acres of land available separately, offering scope for expansion or accommodation.
According to Christie & Co, the agency handling the sale, the park is a “highly profitable, turn-key leisure business”, with a net profit of £767,758 in the last financial year. With over 650 season ticket holders and a strong reputation among families, the park is poised for continued success under new ownership.
🦕 Why It Matters
The sale comes at a time of change for UK theme parks. Earlier this year, Oakwood Theme Park, also in Pembrokeshire, closed its doors due to financial challenges. The Dinosaur Park’s continued popularity and profitability stand in stark contrast, making it a beacon of opportunity in the region’s leisure industry.
Moreover, the park’s educational value—its dinosaur exhibits align with the National Curriculum—adds a layer of significance. It’s not just a fun day out; it’s a learning experience that has inspired generations of young paleontologists.
🧭 What’s Next?
Potential buyers have two options: run the park themselves or hire a general manager to oversee operations. With a dedicated team of 50 seasonal staff, the infrastructure is already in place for a smooth transition. And with Tenby attracting 2.5 million visitors annually, the location offers a steady stream of potential guests.
Whether you’re a theme park enthusiast, an investor, or someone with a passion for dinosaurs, this is a once-in-a-lifetime chance to own a slice of prehistoric magic.